Citrix has announced that Erin Butler has been named area vice president of Australia and New Zealand for Citrix, reporting to Colin Brookes, senior vice president of Sales and Services for Asia Pacific and Japan, Citrix. Previously the chief of staff for, Worldwide Sales and Services, Erin brings extensive knowledge, leadership and enterprise sales experience to the role. With her promotion to lead the ANZ business, she will focus on executing the company’s go-to-market strategy, and delivering consistent growth across all sectors of the ANZ market.
Erin joined Citrix in 2006, and for the last 12 years has made a significant impact on many facets of the company. She has held roles across various functions in the organisation, including leadership roles in Channel Management, Sales Engineering, Inside Sales Management and Enterprise Sales. In 2017 Erin was promoted to chief of staff, Worldwide Sales & Services, where she worked closely with the sales leadership team to develop strategic and cross-functional planning and go-to-market strategy.
Commenting on the appointment, Mark Ferrer, executive vice president and chief revenue officer, Citrix, said: “I am passionate about identifying and cultivating top Citrix talent from around the world. As an skilled member of the Citrix sales and services worldwide team, Erin is a proven leader who exemplifies what it means to be customer-centric and employee-focused. Her extensive knowledge and experience in our go-to-market strategy will bring our best practices to our partners, customers and business in ANZ.”
Erin Butler, area vice president, ANZ, Citrix said: “Australia and New Zealand is a key market for the Asia Pacific and Japan region, and Citrix globally; there has never been a better time to be part of Citrix and I look forward to working with our partners and customers in ANZ.”
Erin holds a bachelor’s degree in Business Administration from Georgetown University and an MBA in Strategy from the Stern School of Business at New York University. Erin and her family will relocate from the United States, to live in Sydney, Australia.
Citrix (NASDAQ:CTXS) aims to power a world where people, organisations and things are securely connected and accessible to make the extraordinary possible. We help customers reimagine the future of work by providing the most comprehensive secure digital workspace that unifies the apps, data and services people need to be productive, and simplifies IT’s ability to adopt and manage complex cloud environments. Citrix solutions are in use by more than 400,000 organisations including 99 percent of the Fortune 100 and 98 percent of the Fortune 500. Learn more at www.citrix.com.