Commercial mix modelling platform Prophet has appointed Matthew Winter as its new head of engineering.
Winter joined the business from Google Cloud, where he was the principal architect responsible for driving and delivering cutting-edge data transformation and machine learning operations for Google Cloud’s enterprise customers.
Winter is an experienced technical professional, with more than 24 years of analytics, database and cloud experience, within sales engineering, solution architecture and consultancy roles.
Before Google, he worked with Microsoft as a Senior Program Manager and was a Technical Specialist for Microsoft’s big data and analytics stack, Azure. Winter has also worked with cloud and data consultancy Servian, retailer The Just Group, Medibank Private, Barclays Bank, Vodafone and TNT.
In his new role, Winter will be responsible for optimising Prophet’s existing data ingestion product and will enable the Prophet’s customers to provide their organisational DNA for cloning with ease, security and scale. Winter’s appointment is effective immediately.
Prophet CEO and co-founder Jordan Taylor-Bartels said Winter’s will focus on the critical technology behind Prophet’s Commercial Mix Modelling platform.
“Prophet is a highly sophisticated intelligence system that takes the guesswork out of predicting the ROI on marketing spend,” Taylor-Bartels said. “Matt’s expertise in data engineering and solution architecture will enable us to ingest critical organisational DNA, that is their data, into Prophet with world-class speed and precision.”
The Melbourne-based business launched in Australia earlier this year with ambitions to solve the AUD1 trillion pit in marketing and advertising budgets.
Taylor-Bartels says Winter’s background in mentoring technology businesses in the start-up phase makes him the perfect fit for Prophet.
“Matt has a unique understanding of what Prophet needs as we continue to grow,” he said. “He is well-versed in both the technical side of scale-up culture, but also how to work with customers to drive results.”
Prophet also recently appointed Hamish Mogan as its first COO. Mogan joined Prophet from Meta, where he headed marketing science for retail and e-commerce across ANZ.
