Computer vision technology company Seeing Machines has appointed John Noble as chief technology officer. The appoinment takes effect immediately.
In this newly created role, Noble will lead Seeing Machines’ technology strategy, innovation initiatives and product development, ensuring the company is well-positioned to respond to accelerating regulatory momentum as growing numbers of OEMs and transport operators in Europe are required to improve safety through the adoption of driver monitoring system technology.
Noble has held a range of engineering roles within Seeing Machines over the past 20 years. He is an expert in systems engineering, R&D, engineering management, computer vision, embedded systems, and is chair of the company’s IP Committee. At the same time, he has spent decades working in a range of customer-facing engagements across Seeing Machines’ different business divisions, meaning he brings unique insights that will position the company to successfully exploit the growing global adoption of DMS as transport safety regulations ramp up.
As part of a wider strategic reorganisation of the company’s management structure, Dr Mike Lenné, an authority on human factors and safety, has been appointed as Seeing Machines’ inaugural chief safety officer.
Leveraging nearly 30 years of experience at the forefront of human factors research and implementation, Lenné will lead efforts to further deepen and expand Seeing Machines’ global partnerships with customers, research and technology partners, regulators and safety groups, building close relationships that will drive forward the company’s continued revenue growth while making the world’s roads and skies safer.
“John brings a deep technical expertise to his new role which aligns perfectly with our goal to shape the future of transport and get more people home safely,” said Seeing Machines CEO Paul McClone. “Having worked for decades in the field of engineering management, he is uniquely well-equipped to improve the way we design, develop and deliver our technology. Alongside Mike’s appointment as chief safety officer, our business has the leadership in place to focus on successful delivery and on our core mission of improving global safety outcomes.”
Seeing Machines has secured 18 automotive programs with 11 OEMs, totalling an expected initial lifetime revenue of USD392 million, with the majority expected to be recognised by 2028. The company has over 2.88 million cars in production across eight programs with major brands like General Motors, Ford, Mercedes Benz, and BMW.
Seeing Machines’ Aftermarket Guardian technology protects over 1,100 global transport and logistics fleets, having travelled more than 19 billion kilometres, and reducing risky driving behaviours linked to fatigue and distraction. In aviation, the USD10m collaboration with Collins Aerospace progresses, advancing the development of the launch product and positioning the company as a leader in this growing industry.
