Canva says it intends to acquire MagicBrief, an AI-powered creative intelligence platform that delivers content that performs at scale.
Canva says its goal has always been to help customers achieve their goals with as little friction as possible.
MagicBrief is an Australian creative intelligence. Founded in 2022, they’ve quickly carved out space as one of the most innovative tools trusted by leading brands, marketers, and agencies across the globe.
Their suite of creative intelligence tools has already been used to analyse more than $6 billion in advertising spend, helping thousands of teams, including Linktree, Turo, and Eucalyptus, tap into data-driven insights and creative research to elevate their performance marketing.
With MagicBrief’s insights and technology embedded into Canva’s Visual Suite, Canva says it is giving teams something they’ve never had before – one platform to power every stage of the content lifecycle, from ideation and creation to analysis and optimisation.
For marketers and creatives, Canva says this marks the end of disjointed tools and delayed insights and the beginning of a faster, smarter way to create winning content.
For now, MagicBrief will continue to operate independently.
