AI startup Keeyu has launched Phase 2 of its AI Agent platform, introducing automated issue resolution capabilities ahead of the busy Black Friday and Christmas shopping season. The update enables retailers to not only detect but also fix predictable e-commerce problems — such as failed payments, delivery delays, and stockouts — before customers are even aware of them.
According to industry estimates, poor post-purchase experiences cost Australian retailers around $74 billion annually in lost sales and customer churn. As online shopping volumes surge in the lead-up to the 2025 holiday period, Keeyu’s AI Agent aims to help major retailers monitor every step of the order journey, from payment and fulfilment to delivery and returns. The goal is to prevent service disruptions and protect customer satisfaction before issues escalate.
The company recently raised $2.3 million in a pre-seed funding round led by Rampersand, with participation from Archangel, Startmate, Empress Capital, Exhort Ventures, Sydney Angels, Southern Angels, and investors associated with Marketplacer, Eucalyptus, DealsDirect, and Canva. Keeyu was also a finalist in the SXSW Sydney Pitch 2025 under the Future of Retail & Commerce category.
Keeyu positions itself as a new category of retail operations technology. While traditional helpdesks and chatbots exist to manage customer complaints, Keeyu’s system is designed to prevent them altogether. It integrates multiple e-commerce systems into one platform that monitors each order in real time, automatically detecting and resolving problems at their source.
Founded by retail and technology leaders from P.E Nation, Sportscraft, SurfStitch, and Mastercard, Keeyu’s approach focuses on operational resilience through intelligent automation. Co-founder and CTO Tahir Rauf led the development of the company’s vertical AI Agent architecture — a “multiplayer” AI system built to coordinate across complex retail ecosystems.
Unlike many AI tools that provide only recommendations, Keeyu’s Agent actively takes action. It interprets live data across payments, fulfilment, carriers, and returns, triggering workflows and orchestrating fixes without human intervention. The architecture allows it to operate beyond chat-based interfaces or scripted automation, functioning as a real-time operations layer that keeps commerce systems synchronised and responsive.
Since its initial launch in 2024, Keeyu’s AI Agent has been adopted by 15 retailers representing 25 brands, including Decjuba, Rebel Sport NZ, Camilla, EHP Labs, Clutch Glue, and Budgy Smuggler. The company says its mission is to redefine post-purchase operations, turning reactive customer service into proactive experience management for the next generation of retail.
