Snowflake has appointed Adrian De Luca as vice president of Asia Pacific and Japan (APJ) solution engineering, naming Melbourne as his base and tasking him with leading the company’s solution engineering teams across the region.
De Luca joins from AWS, where he spent more than a decade and most recently served as director of cloud acceleration for Asia Pacific, according to the company. Snowflake said he brings more than 30 years’ experience in enterprise IT.
In the role, De Luca is expected to support enterprise customers adopting Snowflake’s AI Data Cloud and to help drive deployment of generative and agentic AI initiatives across APJ.
Snowflake said De Luca’s recent work at AWS focused on building enterprise AI and agentic systems, with a prototyping team developing applications and use cases including document processing, personalised marketing and motorsports strategy.
Earlier in his career, De Luca spent almost 15 years with Hitachi Data Systems and became CTO for Asia Pacific before leaving to cofound a fitness marketplace app, AirActive. Snowflake said he has also worked with public sector and enterprise clients on cloud security, risk and compliance strategies, including advising the Australian Federal Government on its cloud policy.
“I’m thrilled to join Snowflake at such a pivotal moment, as it sits at the forefront of the agentic AI revolution and emerges as the control plane for the agentic enterprise,” said Adrian De Luca, Vice President, APJ Solution Engineering. “Across APJ, I’ve helped many major brands navigate the last seismic shift: AI and cloud adoption. Now I’m looking forward to bringing that experience to Snowflake to help local organisations unlock more value from their data, deliver real business outcomes through agentic AI.”
“Adrian is a stalwart of the cloud and IT industry in APJ and I’m delighted to have someone of his calibre lead our solution engineering team in the region. He is highly respected across APJ, and brings a strong track record of helping the largest local enterprises unlock value from the latest innovations,” said Jon Robertson, Vice President of Asia Pacific and Japan (APJ) at Snowflake. “As our customers seek to operationalise and scale their AI strategies, Adrian’s experience will be invaluable in helping organisations across APJ turn data and AI into real business outcomes.”
