CommBank leads on delivering UX and functionality
The Commonwealth Bank (CBA) has been named by Forrester as being the overall digital experience leader among mobile banking apps in Australia for the fourth consecutive year.
The Forrester Digital Experience Review™: Australian Mobile Banking Apps, Q3 2020 report has cited CommBank app as the overall leader in digital experience.
The report states, “For the fourth year running, CBA takes the lead by delivering impressive digital experiences, excelling at both user experience and functionality.
Due to the current economic recession, protecting the financial wellbeing of consumers has also never been more important.
According to the report, “Not only did [CBA] take the top spot for overall digital experience leader; it also led in both functionality and UX. CommBank received perfect scores for account management, money movement, assisted service, and marketing and sales.” The report also states that CommBank is one of two banks that are “leading examples of how banks should better understand their customers and put customers first by helping them improve their financial wellbeing.”
