Intelligent observability platform New Relic has signed Larissa Crandall as Channel Chief and Group Vice President of Partners and Alliances to further develop and strengthen the company’s partner strategy and channel programs worldwide. In her new role, Crandall will grow the partner organisation, and expand multiple parts of the company’s alliance and partner ecosystem.
“Larissa is joining the company at a pivotal moment, and I’m thrilled to have her lead our channel and alliances program into its next stage of growth,” said New Relic’s Chris Jones.
Crandall has spent her entire career leading channel and sales teams in the technology sector. She joins New Relic from Veeam, where she held the position of Vice President of Global Channel and Alliances. During her tenure, Crandall successfully built the company’s first global partner program, rebuilt the certification and enablement program, and accelerated partner-initiated revenue. Prior to Veeam, Crandall led the Global Channel and Alliances organisation at Gigamon and held senior partner roles at Scalr and Unitrends.
“New Relic is a market maker and a pioneer in the observability space,” said Crandall. “I am excited to join the company as it continues to innovate and lead the sector with a compelling product, business model, and team dedicated to delivering customer success.”
Crandall will build on New Relic’s channel presence worldwide by working with global and regional partners, MSPs, GSIs, and hyperscalers to strengthen best practices and catalogs for advancing the observability journey and augmenting growth with new partners. She will also focus on empowering the partner ecosystem with resources and tools, and further simplifying doing business with New Relic for partners and customers.
