Cint has appointed Vanessa Adams as VP of Measurement for the company’s team in APAC. In her new role, Vanessa will be based in Sydney, Australia and report directly to Kevin Evers, EVP, Global Media Measurement.
Vanessa brings more than 20 years of experience to the Cint team, leading and collaborating across local and global companies to develop and scale in measurement, data, and technology centric solutions. In a time where every ad dollar counts and campaign measurement is critical, Vanessa’s expertise aids in accelerating growth and opportunities for brands. In her new role, Vanessa will be leading the growth of Cint’s media measurement and data solutions business lines with new and existing customers in Asia Pacific.
“When it comes to the future of cross-platform measurement and data solutions, businesses have a need for practical explanations in order to understand and make critical decisions,” said Kevin Evers. “We are thrilled to welcome Vanessa, who brings her expertise to the Cint team to fill that need and help our customers and the industry.”
Vanessa is a seasoned executive with more than two decades of media and technology leadership experience in developing solutions. Before joining Cint, she most recently served as Associate Director at Kantar in Media Insights, leading across all digital measurement, platforms, data insights, ad technologies, and integrated data activation solutions.
While holding various leadership positions throughout her career, Vanessa was recognised by the IAB, with an award in 2007 for her work in the Federal Election Campaign for the ALP, the first political campaign in Australia to embrace digital media, setting the benchmark forward across video, mobile and social media.
Most recently, at the IAB Australia MeasureUp conference in 2021, Vanessa showcased leading addressable solutions on Connected TV & Podcast Ad Effectiveness & Measurement Growth in a changing cookieless world.
“Cint is on the cutting-edge of measurement and targeting,” said Vanessa Adams, VP of Measurement. “I’m thrilled to join the expert team behind Cint that is revolutionising measurement for brands and advertisers”.