Tech company Ingram Micro has announced a multi-year strategic collaboration agreement with Amazon Web Services (AWS) that is designed to drive more business to and through the global IT channel via Ingram Micro’s digital twin Xvantage.
Expanding on its successful global relationship with AWS and new integration whereby partners can now access AWS Marketplace through Ingram Micro Xvantage, the new agreement aims to drive innovation and growth through improved capabilities in technical delivery and enablement through AWS solutions.
Ingram Micro is leveraging its AWS Migration Competency to extend its cloud assessment and migration capabilities throughout the globe.
Additionally, Ingram Micro is amplifying its advisory and optimisation services, including the AWS Well-Architected Framework, to provide partners with expert guidance to optimise their AWS environments and improve operational efficiency.
The agreement also allows Ingram Micro’s services offerings to include generative artificial intelligence, analytics, engineering, and architecture by leveraging AWS services such as Amazon Bedrock, Amazon SageMaker, Amazon Redshift, and AWS Glue.
These enhancements aim to drive advanced AI model development, robust data warehousing, and seamless extract, transform, and load processes.
Ingram Micro will also allow ISVs to list offerings at scale through channel partners. In addition, channel partners can build and list their offerings, including their own services offerings, into industry solutions such as retail, manufacturing, education, healthcare, finance, and government. Ingram Micro will assist in creating AWS Marketplace listings to drive co-sell greenfield opportunities.
“AWS and Ingram Micro are successfully executing and expanding our relationship at a global level, helping our channel partners and their customers take advantage of all AWS has to offer,” said AWS’s Jeremiah Jenson. “This new agreement will allow us to exceed the expectations of our channel and empower them with the resources and technology needed to move more organisations to the cloud.”
Through these strategic investments, Ingram Micro is the only AWS distributor offering such services capabilities in the APAC, North America, Latin America, and EMEA regions.
“Ingram Micro Australia and New Zealand are dedicated to empowering our customers to navigate the complexities of hybrid IT environments,” said Ingram Micro’s Tim Ament. “Our strategic investments and leadership within the AWS ecosystem locally have been pivotal in supporting our partners.”
Ingram Micro say it is committed to augmenting channel partners’ capabilities, enabling them to support customer cloud migration and modernisation opportunities regardless of each channel partner’s capabilities.
“Ingram Micro and AWS are focused on accelerating the service capabilities of channel partners across the globe with AWS,” says Ingram Micro’s Victor Baez. “We’ve built a successful relationship with AWS over the years and are excited about our new agreement and the business opportunity and service enablement skills it brings to our channel partners.”
