Sales and Marketing for the IT Sector


We speak with Abbie White, Chief Smarketer with Sales Redefined.

With over 15 years’ experience in sales and sales management, Abbie’s proven track record includes assisting in the delivery of over $500M in sales and specialising in the corporate IT sector.

Abbie’s superpower is being the marriage counsellor for sales and marketing in order to deliver an astronomical ROI. Leveraging this superpower, she’s achieved in excess of 2000% + ROI on lead generation campaigns for leading Tier 1 global corporations.

Abbie holds a BSc Honors in Business Management, Diploma in Positive
Psychology and is also a certified MSCEIT practitioner. The latter enables her
to complement here sales enablement with abilities-based, emotional intelligence testing.

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