Tencent Cloud, the cloud business of global technology leader Tencent, made its debut at MWC Barcelona 2025 with the introduction of Tencent Cloud Super App as a Service (TCSAS) solution.
More than 50% of the global population will be daily active users of multiple super apps by 2027 and businesses are increasingly looking for solutions to drive engagement, revenue, and differentiation.
Leveraging more than a decade of experience in building and supporting the WeChat/Weixin digital ecosystem, which now serves 1.3 billion monthly active users via modular mini-apps and games, TCSAS provides enterprises with proven capabilities and tools, as well as accumulated consumer internet expertise, to build, scale, and operate their own super apps.
Through TCSAS, businesses can instantly onboard hundreds and thousands of mini-apps, enabling plug-and-play functionality for easy integration on a single platform. The platform also serves as a marketplace with a diverse selection of mini-games, content apps, e-commerce solutions, productivity tools, and industry-specific templates to help businesses expand their digital ecosystem.
The platform’s advanced instant messaging, live streaming, and interactive content capabilities further improve user experiences, driving over 10x longer engagement and as much as 5x higher retention.
“At Tencent Cloud, we strive to harness the power of digital-first connections to help businesses move at speed, increase competitiveness and deliver exceptional digital experience that drive real user value,” said Tencent Cloud’s Poshu Yeung. “With TCSAS, telcos can integrate essential services, marketplaces, and interactive content into a unified platform, nurturing user engagement and business growth.”
“Beyond the telecom sector, we look forward to collaborating with more organizations across industries in the Europe to unlock new revenue streams and accelerate digital transformation.”
Orange Middle East & Africa (OMEA), a leading multi-service telecom player in the region, has adopted TCSAS to build an open digital super app ecosystem called Max It. This new super app brings together the worlds of telecommunications, financial services, and ecommerce to meet all the daily needs of its users.
Max it will integrate a diverse array of mini apps offering services spanning utilities, lifestyle services, e-commerce, and entertainment. This innovation enhances user engagement and experience by offering businesses a versatile platform to connect with consumers through everyday digital experiences.
Max it is expected to reach and serve 45 million users by this year, enriching experiences for businesses to connect with consumers.
Organizations like Indonesia’s No.1 telecommunications provider Telkomsel, one of Southeast Asia’s largest public bank Bank Rakyat Indonesia and Middle Eastern game developer PlaysOut have already integrated the platform.
