The White Book of Big Data

In 2010 the term ‘Big Data’ was virtually unknown, but by mid-2011 it was being widely touted as the latest trend, with all the usual hype. Like ‘cloud computing’ before it, the term has today been adopted by everyone, from product vendors to large-scale outsourcing and cloud service providers keen to promote their offerings. But what really is Big Data? …. READ MORE

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