KEMP Technologies has announced the launch of KEMP 360 Cloud, a next-generation application delivery framework that helps customers migrate to public and private cloud environments. KEMP 360 Cloud is a subscription-based product and services suite designed to power seamless migration of applications to a cloud operating model. By providing a flexible Metered Enterprise Licensing Agreement (MELA), KEMP 360 Cloud is the first application delivery model tailor-made for cloud – centric deployments, with scalable, on-demand consumption across unlimited private and public cloud services.
“Traditional on premise application delivery often consolidates many applications onto a single or pair of purpose-built hardware appliances. In the public cloud, this legacy vendor ‘big box’ approach breaks down. Cloud network architecture limitations, IP addressing constraints and static capacity-based licensing models are causing customers to over-provision and overpay for application delivery controller (ADC) services,” said Jason Dover, Director of Product Line Management at KEMP. “Application delivery in the cloud requires a dramatically different solution that is optimised for performance, scale, effective management and cost.”
MELA Licensing Breaks the Billing Mould
KEMP 360 Cloud is designed to provide the on-demand cloud elasticity that enterprise application delivery requires. For this reason, the legacy, static approach to licensing that requires enterprises to predict maximum future usage of services and infrastructure and the resulting inefficiencies has been eliminated.
KEMP MELA provides simplified metered, usage-based pricing for application delivery services across the enterprise in flexible tiers. Since customers can deploy unlimited ADC instances with no per-instance capacity limits and dynamically pay for what they use, they don’t need to overpay to ensure optimal application response at peak times. And with a predictable OpEx approach, MELA enables enterprises to consume ADC resources the same way as every other cloud application, reducing cost and simplifying ongoing management. Predictive billing and overage protection also prevent unexpected monthly costs, even when utilisation exceeds what was planned.
A Complete Cloud Application Delivery Approach
KEMP 360 Cloud’s subscription service provides customers with several integrated applications as well as professional and managed services, designed to deliver a complete solution for cloud migration, performance management and ongoing proactive application operations.
- Virtual LoadMaster (VLM) is KEMP’s flagship ADC optimised for hybrid and public cloud workload use cases. Service portability, consistency of functionality and hybrid interconnect capabilities – including deep integration with Microsoft Azure – enable the VLM to simplify application service migration to the public cloud.
- KEMP 360 Central enables centralised management, monitoring and analytics across private and public cloud environments, allowing application owners to access key performance metrics. KEMP 360 Central also enables the migration of published services across different cloud environments in an intuitive UI or via an API. Furthermore, it allows for the assessment of on-premises application delivery services and infrastructure to optimise migration.
- KEMP 360 Vision is a managed cloud service that combines application context and infrastructure data, enabling enterprises to automate application incident management processes and be more agile and responsive. By offloading application SLA management to KEMP, customers are able to take advantage of the expertise of more than 40,000 deployments.
- Migration, Professional Services & Support included with KEMP 360 Cloud gives customers peace of mind and equips them with the expertise required for large scale migration of application delivery services to the cloud.
“Traditional legacy vendors have failed to provide their customers with licensing and consumption models that are designed for the cloud. KEMP recognised this need and that’s why we are bringing KEMP 360 Cloud to market right now,” said Peter Melerud, CMO at KEMP. “It’s not enough to simply port on-premises functionality or be present in a cloud marketplace to satisfy customers’ cloud-focused requirements. Enterprises can only leverage your technology to help them drive on-demand digital business transformation if and when you provide them with models that make sense at scale and help them to start seeing ROI sooner. This is what KEMP 360 Cloud and our innovative MELA billing model is all about.”
KEMP Scores Gartner Magic Quadrant Recognition for Application Delivery Controllers
At the same time, KEMP Technologies has announced that it has been included in the Gartner 2016 Magic Quadrant for Application Delivery Controllers (ADCs) for the fourth consecutive year and positioned as a Visionary for the second year running. KEMP was also recognised in the inaugural release of Gartner Critical Capabilities research for the ADC market, which enables enterprises to fine-tune their vendor selections according to specific deployment types and use case criterion.
The Gartner Critical Capabilities research for the Application Delivery Controller market provides customers with an intuitive checklist to compare vendor offerings and how they address specific real-world use cases. The use cases covered in this year’s Critical Capabilities for Application Delivery Controllers are:
- Infrastructure Load Balancing
- Standard Enterprise Applications
- Customised Enterprise Apps
- Mid-Market ADC
- Mode 2 Application Development
- Mode 1 / Mode 2 Hybrid ADC
“KEMP is keenly focused on supporting customers that are adopting emerging technologies to help transform their businesses to become more agile and competitive,” says Norbert Kiss, Vice President for Asia Pacific at KEMP. “We’re disrupting the application delivery market with solutions such as KEMP 360 Cloud and believe the fact that Gartner has recognised us is a powerful demonstration of our vision and ability to execute on it.”
KEMP Technologies
With over 40,000 worldwide deployments, KEMP Technologies is the industry leader in advanced Layer 2 – 7 Application Delivery Controllers (ADC) and application-centric load balancing. KEMP is changing the way modern enterprises and service providers are building cloud-enabled application delivery infrastructure. Over the past decade, KEMP has been a consistent leader in innovation with a number of industry firsts, including high performance ADC appliance virtualization, application-centric SDN and NFV integration, innovative pricing and licensing models and true platform ubiquity that can scale to support enterprises of every size and workload requirement. For more information, visit www.KEMPtechnologies.com.
KEMP is distributed in Australia and New Zealand by Sapply (http://www.sapply.com/) and rhipe Distribution (http://www.rhipe.com/).
