Technology company Zartico has appointed Regine Lawton as Chief Technology Officer (CTO) and expanded the role of Nicole Brownell, who will now serve as both Chief Experience Officer (CXO) and Chief Product Officer (CPO).
“Regine ushers in a new era and pushes the boundaries of Zartico’s technology, including the use of AI and the latest technological advancements to remain at the forefront of our industry and beyond,” Zartico CEO Sarah Lehman.
Lawton brings over thirty years of experience leading digital transformations and driving innovation, including at Modern Technologies Consulting, AeroVironment, Technicolor, and Apple Computer. In her new role, Lawton will support the Zartico’s strategy to further advance technological capabilities.
Brownell will also expand her role to serve as both CXO and CPO, overseeing the Experience and Product Teams. With the expansion of her role to CPO, Brownell is responsible for the full life cycle of the customer experience, including oversight of Zartico’s product vision, strategy and product development.
Brownell and Lawton will collaborate closely on continued product innovation and ensure a smooth rollout of new capabilities and services available to Zartico clients. One of the first initiatives is the development of a suite of marketing optimization tools to improve and demonstrate marketing campaign performance.
