Children’s audio platform Yoto has selected Oracle NetSuite to consolidate finance and operational systems as it scales across multiple markets, including Australia, the UK and the US.
Yoto, founded in London in 2017, said it has expanded across Australia, the UK, the US, Canada and France, and exceeded £100 million in annual revenue in 2025. The company launched its first device, the Yoto Player, via Kickstarter in 2019.
According to the company, growth across regions and channels created challenges with “disconnected systems”, limiting visibility and making it harder to manage operations. Yoto said NetSuite will be used to unify global data and provide a foundation for continued expansion.
“As a fast-growing global business, we needed systems that could keep pace with our growth and support increasingly complex operations,” said Ben Averis, chief financial officer, Yoto. “We chose NetSuite because it is a system capable of scaling and supporting the ambitions we have as a company. NetSuite has helped us operate more efficiently, plan more effectively, and make faster, more confident decisions by giving us a single source of truth for all financial and operational data.”
Yoto said it is using NetSuite to automate financial processes, improve forecasting, and support supply chain and inventory planning. The company also pointed to NetSuite capabilities for reporting and financial close, and inventory management to improve product availability across channels and countries.
The release also referenced the use of NetSuite AI Connector Service to connect NetSuite to a third-party large language model provider, with permissions and role-based access controls to restrict what the AI can access and do. The announcement did not specify which model provider is being used.
“Yoto is pioneering a fast-growing category that is resonating with parents and children alike,” said Nicky Tozer, senior vice president, Europe, Middle East and Africa (EMEA), Oracle NetSuite. “With NetSuite, Yoto has replaced disconnected software systems with a single unified suite, automated critical workflows with embedded AI, and built a scalable foundation to support continued growth and meet rising customer demand.”
